At Social Assumptions, I create beauty content that blends creativity with strategy, helping brands like Tarte Cosmetics connect with audiences in authentic and impactful ways. My work includes TikTok Shop videos designed to drive engagement and conversions, as well as collaborations with their PR team to amplify product launches and seasonal campaigns.

Based in Michigan, I bring a local perspective to global beauty trends, crafting content that resonates with both influencers and everyday consumers. Explore this portfolio to see how I’ve partnered with Tarte and other beauty brands to deliver scroll-stopping visuals and measurable results.