Instagram Tips: When to post + how to create a schedule
When do I post on Instagram?
Whether you're a small business, a non-profit organization, or an individual looking to grow your personal brand. One of the best ways to increase engagement on your Instagram content is by posting at the most ideal times for your audience. But how do you decide when those times are? That's where Instagram analytics and scheduling apps come in handy. In this post, we'll look at what some of the best tools and resources. To help you determine when to post for maximum engagement.
Know when your audience is most active.
To capture your audience's attention, you need to know who they are and what they want. You can find out by observing them on social media or talking with them directly. Find out when your audience is most active. This will help you decide when to post content and engage in the community. So that it has the highest chance of succeeding.
Don't share too much or too little content during busy periods (weekends) vs slow periods (weekdays). Don't overload your followers with tons of posts during weekends because they may feel bombarded by all the content from brands they follow; likewise don't go silent for days during weekdays because your followers may not be checking their accounts as regularly as either!
Don't post too often. Don't overdo it! As with any social media platform, people will get bored with seeing the same thing on their feeds too many times. So if you post more than once a day, it’s important not to flood your followers with posts. Three times a day is plenty for most profiles—but even then, make sure that each post has something new and original about it.
Post when your business is open.
Posting when your business is open allows for more engagement, more people to see your post, and more people to comment on your post.
It's important that you're posting during the hours that you're actually open. If you run a restaurant or bar and post at 2 am when everyone's asleep, it won't do much good for anyone.
Use the right tools to schedule your posts
When you are scheduling your posts on Instagram, it is important to use a tool that is easy to use and free. You also want a tool that is reliable and has a mobile app. Beyond these basic requirements, we recommend using a tool with good marketing tools such as analytics and advertising.
When it comes to marketing tools, there are many options out there but not all are created equal in terms. The best way to find the right one for your business is to look at reviews from other users who have used the service before making your decision. Which platform would be best suited for managing multiple accounts on Instagram as well as other social media platforms? Like Facebook or Twitter. Plus any other type of content management software for managing multiple accounts across several different sites
Related: How to Easily Plan your Entire 2022 Social Media Content Calendar
Understand your audience + when to post
Understanding your audience is the first step to knowing when, and how often, you should post. Know what they like. If you’ve been using Instagram for a while and have built up a good following of followers who like your photos, take note of which pictures they interact with most. Make sure that your content matches their preferences by posting that type of image more often on their feeds.
Know what they don't like. After taking note of the types of images that get the most engagement from followers (and those that get none), consider the ones that receive minimal engagement or negative comments—these are likely concepts that aren’t resonating with your target audience at all and can be removed from future content plans entirely.
Know when they are active online: As with any social media platform, it’s important to know when your target audience is online so you can tailor your posts to match those times for maximum reach and engagement.
Related: How to Find and Attract Your Target Audience on Instagram
So, when is the best time to post on Instagram?
So, there you have it! The answers to this age-old question will help you maximize your Instagram efforts. There is no one-size-fits-all answer, but there are some general tips that can help. Understanding who your audience is and when they are most active is the key to creating a successful posting schedule.
