What Your Instagram Posting Schedule Should Look Like in 2023
If you're planning on using Instagram in 2023, it's important to have a schedule. This will help you be consistent and make sure that your followers see new content every day, or even every hour! Let's take a look at some examples of what your posting schedule could look like:
Posting Consistency
Consistency is one of the most important things on social media. Consistency builds trust with your audience, it helps you build a brand, and helps you build a following.
It’s also important for marketing and business purposes because consistency makes people more comfortable buying from you. If they know when and where to find your posts at any given time, then they’re much more likely to follow through on their purchase or subscribe to your newsletter.
Posting Frequency
The frequency of your Instagram posts is another important factor to consider. The right posting schedule will be different for every account, and it's important to understand your audience in order to craft a posting strategy that works for them.
For example, if you're focused on driving sales or increasing brand awareness, posting more often can help attract new followers and get the most out of your content (more on this later). If you're looking for more engagement from current followers, however, less frequent posts may be best. In general, accounts with fewer than 10 posts per week receive higher engagement rates than those who post more frequently—but again: this varies from account to account depending on their target audience's expectations and preferences!
PRO TIP - Use your analytics to see what content performs the best for reaching one of your goals
Posting Time
Instagram is a visual platform, and your posts should be timely. Posting at the same time every day is the best way to keep your followers engaged and to get more likes, comments, and shares on social media.
But that doesn't mean you can't post at other times as well! If your audience is mostly in Australia while they sleep, don't worry about posting during those hours—you might see higher engagement if you wait until later in the morning or afternoon here in North America (or vice versa). The same goes for weekends—if most of your followers are out having fun with friends or family when they're not working, it might make sense for them not to see any of your posts until Monday morning when they're back at their desks.
If possible, work with someone who knows a lot about Instagram analytics (like me!) so that you can better understand how posting times affect engagement rates and reach over time.
Related: How to know what the best time is to post on Instagram
Try and stick to a plan for your Instagram posts.
A good schedule will help you to be consistent and avoid burnout. Consistency is important for two reasons: first, it makes it easier for your followers to find you; and second, it helps them build trust in your brand.
It can be a challenge to maintain a regular posting schedule when life gets busy, but there are steps you can take to ensure that your Instagram activity doesn’t fall by the wayside. Here are some tips on how to stay consistent even when things get hectic:
Use Scheduling Software
Use an App That Automatically Posts on Your behalf (Automation)
Tailwind
With Tailwind's scheduler for posting on Instagram, you can schedule your posts in advance so that they go live at their most effective times.
The scheduler will automatically pick the best time based on your followers' activity. It also has a feature that tells you if there are any major events coming up that could affect engagement—like concerts or sporting events—so that you can plan accordingly.
Conclusion
We hope this article has helped you understand what a good posting schedule looks like and how to create one for yourself. Remember, it’s not about being perfect, but rather consistent and intentional with your posts. As with all things in life, the more you practice, the better you will be able to incorporate these tips into your own Instagram strategy.
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