Fashion UGC
Collection captured by Content Creator: Alyssa Sumption, Owner + CEO of SOCIAL ASSUMPTIONS®
Hi, I’m Alyssa—a 24-year-old content creator based in Michigan with a passion for bringing brands to life through authentic, scroll-stopping visuals.
I specialize in creating fashion-focused UGC that feels real, relatable, and on-trend, helping brands connect with their audience in a way that feels human and effortless. My work is all about blending creativity with strategy to make content that not only looks good but also performs.
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Meet Alyssa
Content Creator & Owner of Social Assumptions
Hi! I’m Alyssa Sumption, the creative mind behind Social Assumptions. I’m a West Michigan native, based in Grand Rapids, with a passion for organic social media marketing and content creation. I have an energetic spirit and am ready to capture high-quality visuals for your brands to post on social media.
My Style as a Creator
My style as a creator is rooted in authenticity and aesthetic storytelling. I love capturing fashion in a way that feels natural yet elevated—think candid moments, clean compositions, and a touch of personality that makes the content stand out. Whether it’s styling outfits for lifestyle shoots or creating dynamic video content for TikTok and Instagram, I focus on making every piece feel fresh, engaging, and aligned with the brand’s vibe. My goal is always to create content that resonates with real people while staying true to the brand’s identity.
My Background in Marketing
Before diving into content creation full-time, I built a strong foundation in marketing, which gives me a unique edge as a creator. I understand the strategy behind the visuals—the importance of engagement, trends, and storytelling that converts. This background allows me to approach UGC and social media content with a results-driven mindset, ensuring that every piece I create isn’t just beautiful but also optimized for performance. I know what works on platforms like Instagram, TikTok, and Pinterest, and I use that knowledge to help brands grow organically.
My Services
I offer a range of services designed to help brands shine online. From UGC creation for fashion and lifestyle brands to full content shoots that capture your products in their best light, I handle everything from concept to execution. In addition, I provide social media management (SMM) services, where I curate and schedule content, engage with your audience, and keep your brand consistent across platforms. Whether you need authentic UGC, high-quality visuals, or a complete social strategy, I’m here to help you create content that connects and converts.
Let’s work together
Interested in working together? Fill out some info and I will be in touch shortly! I can't wait to hear from you!