User Generated Content Creation

High-Quality Short Form Content to Post on Socials

Creating Social Content That Turns Heads In West Michigan

User Generated Content • Authentic Content Creation — Capturing Brands & Creators Based in Grand Rapids & West Michigan. Available for services worldwide.

A young woman with long brown hair, smiling while recording a video with a smartphone on a tripod. She is holding a package in her hand, seated on a beige chair in a cozy, well-lit room with green plants and a white brick wall background.
A young woman with long, wavy brown hair smiling and touching her hair, wearing a black sleeveless top and jewelry, against a plain light-colored background.

Meet Alyssa

Content Creator & Owner of Social Assumptions

Hi! I’m Alyssa Sumption, the creative mind behind Social Assumptions. I’m a West Michigan native, based in Grand Rapids, with a passion for organic social media marketing and content creation. I have an energetic spirit and am ready to capture high-quality visuals for your brands to post on social media.

A young woman with long brown hair and light eyes smiling, wearing a cream sweater with green shamrock patterns, indoors with a white door and some plants in the background.
Collection of e.l.f. makeup and skincare products on a white surface, including bronzing drops, a power grip setting spray, mascara, lip oil, primer, and a fan-favorites flyer.
A tabby cat sitting on a patterned rug next to a bag of Naturally Fresh Harmony Calming walnut shell cat litter in a home living room.
Clothes and accessories laid out on a bed, including folded jeans, a brown top, a cream knit cardigan, a brown purse, a pair of black boots, and gold jewelry.
Social media marketing media kit featuring alyssa sumptions photographs, social media stats, demographic information, and contact details.

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"What is User Generated Content"

"What is User Generated Content"

A young woman with long brown hair and earrings taking a selfie with her smartphone. She is smiling and wearing a black sleeveless top, with a white wall in the background.

I’ve heard that one before…

User-generated content (UGC) refers to content created by real people, rather than brands. I create the content, and your brand posts the completed content.

It’s photos, videos, and stories that feel genuine and relatable. The kind of content people actually want to watch. UGC helps businesses connect with their audience in a more authentic, trustworthy, and community-driven way.

With my heavy experience in Social Media Management, I have a great understanding of what performs the best on social media for each niche.

Person taking a photo of tarte cosmetics makeup set with a smartphone in black and white.

UGC Portfolio

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A skincare gift set in a box with the message 'you are so pretty' on the lid, containing three items against a satin fabric background.

Main Niches

  • A set of five makeup brushes with black handles and fluffy bristles, placed on a white surface with a pink makeup sponge nearby.

    Beauty

  • A person holding a signed poster of Sabrina Carpenter in her "Man's Best Friend" music video, featuring her sitting on a director's chair with a puppy.

    Vinyl

  • A woman with long wavy brown hair dressed in a black sleeveless top and a black ruffled skirt, carrying a black leather bag on her shoulder, wearing a delicate chain necklace, and a silver belt with oval links.

    Fashion

  • A bag of Naturally Fresh calming walnut shell cat litter and a tabby cat sitting on a patterned rug next to a beige sofa.

    Cats

Get in Touch

A young woman with long, wavy brown hair, smiling, wearing a sleeveless black top and matching black pants, standing against a plain white wall.