Frequently Asked Questions


What is SOCIAL ASSUMPTIONS®?

SOCIAL ASSUMPTIONS® is a business owned by Alyssa Sumption providing services in digital marketing, content creation, and social media management. Specializing in authentic marketing and organic results on social media platforms.

What is a Social Media Manager?

At SOCIAL ASSUMPTIONS®, a Social Media Manager is more than just a content scheduler — they are the strategic voice behind your brand’s online presence. Alyssa Sumption leads her team with a focus on authentic marketing and organic growth, helping businesses connect meaningfully with their audience across platforms like Instagram, Facebook, Pinterest, and TikTok.

What is a Wedding Content Creator?

A Wedding Content Creator is your behind-the-scenes storyteller, capturing the magic of your day in real time — not for traditional photography, but for raw iPhone video of your entire day. For social media or just your camera roll. That reflects the emotion, energy, and aesthetic of your wedding

Do you replace the photographer or videographer?

No — we complement them by capturing social media-ready content that’s candid, trendy, and instantly shareable.

What is User Generated Content

User Generated Content (UGC) is a powerful form of digital storytelling created by real people — not brands — to showcase products, services, or experiences in a relatable, authentic way.

UGC creators like Alyssa Sumption produce high-quality, organic content that feels genuine and trustworthy, helping brands connect with their audience.

What services does SOCIAL ASSUMPTIONS® offer?

We specialize in social media management, content creation, wedding content creation, user-generated content (UGC), and content strategy consultations.

Do you work with businesses outside of Grand Rapids, MI?

Yes! SOCIAL ASSUMPTIONS® serves clients nationwide and offers remote and travel-based services.

What platforms do you manage?

Instagram, Facebook, Pinterest, TikTok, and more — tailored to your brand’s audience and goals.

Do you offer monthly content creation?

Yes! We provide full monthly content packages including strategy, visuals, captions, and scheduling.

Can I book a one-time content shoot?

Yes — we offer 1–8 hour in-person shoots for businesses needing fresh, authentic content.

How do I get started?

Please fill out the contact form on our website

How far in advance should I book wedding content creation?

We recommend booking 6–12 months in advance, especially for peak wedding seasons.

Do you offer consultations?

Yes — we offer 1:1 content strategy consultations to help you build a plan that works.