Brand Events & Trips: Shot List for Creators, Influencers & Businesses
Photo by: @emilie-faraut on dupe
Don’t pack for your brand event without a shot list!
A shot list keeps brand trips and events organized, intentional, and easy to capture. The right shot list captures all angles and variety of content, so it can be posted hundreds of times long after the event ends. The most important part? It gives you a clear plan for everything you need to film without any scrambling.
When it comes to the marketing side of things, the best-performing brand events have one thing in common. They have a large amount of UGC and BTS content of the event.
Viewers want immersive visuals, real reactions, aesthetic details, behind the scenes, and those small sensory moments that make an experience feel exclusive.
Content like POV shots, b-roll, micro‑moments, and candid interactions consistently get strong engagement. The numbers support it. Research from Freeman shows 64 percent of consumers hold positive impressions of brands for a month or longer after a brand activation or event.
Real World Example: Trippin with Tarte
Tarte’s well-known brand trips have been through their share of backlash. The real pivot happened when creators began sharing behind-the-scenes realities of these trips on TikTok, shifting the narrative from curated luxury to transparent, messy, human storytelling.
Tarte leaned into this shift rather than fighting it. Instead of trying to overly control the message, the brand allowed (and even benefited from) creators posting candid reactions, room tours, and unfiltered commentary from their Turks & Caicos and F1 Miami trips. Elite Daily’s breakdown shows how the viral “Tarte Island” drama spread because creators openly shared their experiences, frustrations, and surprise differences between influencer accommodations.
This transparency driven rebound also synced perfectly with how TikTok culture actually works. Audiences crave relatable, messy, documentary style glimpses into luxury experiences, and the Trippin’ with Tarte hashtag ballooned with candid content.
Sounds easy, but the hardest part is to actually get the footage. While it can be hard to have the time to film during events, shooting more footage than you think you need helps with editing.
Here are a couple of my top tips as an Onsite Event Content Creator who records events on an iPhone:
Mix your angles at the start to review the best-looking lighting and shadowing in each space
Natural light always wins
Candid original audio moments often outperform overly polished visuals
Vertical content with grids on
If you’re on content duty, record every 10-20 minutes minimum
Now that you’re ready to get your shot list together for your brand trip or launch party, here are 40 Shot ideas to help fill it up!
40 Shot Ideas for Brand Events and Brand Trips
Travel, Arrival, and First Impressions
Aesthetic packing/setting up clips
GRWM Travel day
Luggage, passport, or travel details
Walking through the airport or destination
Transportation moments like a plane window, a car ride, a shuttle
First arrival reaction
Walking into the hotel lobby or venue
Room or suite reveal
Welcome package unboxing
Getting ready for day one
Event Details and Visual Elements
Decor and branded signage
Tablescape overview
Swag or merch close-ups
Food and drink moments
Behind the scenes of setup
Lighting, florals, and styling
Custom menus or branded design pieces
Ambient detail shots like textures or candles
Hands interacting with event items
Aesthetic walking shots in the space
People, Experiences, and Interaction
Group cheers or toast
Candid reactions
People interacting with the product or activation
Quick interview or testimonial moment
Group walking into the experience
Creator POV moments
Demo, workshop, or activity highlights
Team or brand staff interactions
Natural conversations
Behind the scenes of one creator filming another
Brand Storytelling
Before and after, if there is a transformation
Product shot with location as backdrop
Recap montage moments
Mini mic interviews for voiceover content
Short creator quotes
Transition clips, like walking through a door or covering the lens
Product being used or opened
Golden hour or sunset location visuals
Evening ambiance
Final closing clip, like leaving the hotel or traveling home
What to Know Before the Event:
Brand trips and events create environments that people want to watch on social media. They allow viewers to peek into something that’s exclusive. BTS Content from these experiences deepens trust, increases brand visibility, and builds emotional connection. Creators like myself understand how to capture these moments in a way that feels natural, effortless, and polished without looking staged.
Hiring a UGC creator or on-site content creator takes the pressure off internal teams. A trained creator captures everything from the big moments to the small details that matter. Brands walk away with short-form videos, stills, b-roll libraries, and repurposable content that keeps performing long after the event is over. The investment stretches further because the visuals stay relevant for campaigns, ads, and social storytelling.
Book An Event Content Creator
Hi, I’m Alyssa! A full-time onsite event content creator and social media manager. I would love to capture your event. I am available for traveling services. Contact me now
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